Welleum is a line of products that brings Eastern traditional medicine to the Western world with virtual consultations and custom tinctures made for customers. The client and stakeholders had an existing e-commerce site and came to DXagency for improvements.
Client via DXagency.com
Project Details
The DXagency design team conducted a website audit for Wellum, collaborating with the client to improve navigation, product pages, pop-ups and blog sections. The UI/UX director led the project, bringing me onboard midway to assist with enhancing the user experience and visuals.
Tasks: UI/UX & Image Editing
Role: Senior Production Designer
High-Fidelity Designs
For the product information pages, Wellum wanted a minimalist style. I focused on organizing the content-heavy layouts for optimal desktop and mobile viewing. I enlisted the help of another designer for small illustrative elements. Working cohesively with my fellow designer and the director, we were able to streamline revisions and swiftly meet client needs.
Additional tabs under product Pages
Here are examples of the different tabs where we added graphic elements to make the site more interesting.
Navigation and Banner Redesign
I also redesigned the additional product page tabs, incorporating graphic elements to add visual interest throughout the site experience. The homepage dropdown navigation and top banner received a clean, minimal redesign.
Overlays
Wellum needed updated overlays, so I designed multiple layout options utilizing their brand photography and succinct text overlays.